I used to spend a lot of time writing articles for lomography magazine; not a real magazine, but a fan section of a camera website where you could submit reviews of cameras and film and related stories, and if they published them you would get some store credit. At one time, I had 100 articles published on the site. I was a little obsessed. Here’s one:
Sometimes, that lovely old box camera on the shelf in the used bookstore/coffee shop works better than you think. This vintage Ansco was surprising, and I mean that in a good way.
I had been admiring this 50 to 70 year old box camera on the shelf every time I stopped by the neighbourhood coffee shop. Sometimes I would pick it up and take a look through the dusty viewfinder. Sometimes I would put the surprisingly clear lens to my ear to hear the healthy shutter click. It sounded right. It felt right. No fungus. No loose parts.
The front of the box – with its understated yet somehow glamourous pressed metal plate – proudly displays its name and birthplace:
The Ansco SHUR-FLASH
MADE BY ANSCO BINGHAMTON, N.Y.I asked the shop owner if I could borrow the camera to see what I could make it do. He was happy to oblige…
I guessed by the apparent age of the camera that the shutter speed would be a little slower than I was used to, but I happened to have a roll of Kodak T-Max B&W with an iso of 25 sitting in a box of miscellany at home waiting to find a use. I loaded it, took a couple of shots and then got distracted by other cameras in my arsenal. Because of it’s size and the fact that I wasn’t sure if it was actually working, I hesitated to carry it with me, but remembered to pack it along on a couple of trips when I was hauling around my biggest camera bag.
I was glad to see that the shutter didn’t fail me, and the film was as forgiving as I had hoped it would be.
This camera is constructed of cardboard, and covered in black leatherette that was wearing off in several places.
I carefully pulled off the back to reveal the Ansco sticker. Of course, you could use any 120mm film roll, but the sticker claims:
FOR BEST RESULTS USE
Ansco 120
THE ALL-WEATHER FILMThe viewfinder is a simple long metal box running the length of the box. The shutter button begs to be slowly squeezed until you feel the gentle click.
6×9 cm negatives yield those large originals that just can’t go wrong.
I returned the camera to its shelf at the coffee shop after a year long absence, where only I know of its abilities. It looks like a handsome little bookend, and the rest will be our little secret – until I find the right roll of film and ask to take it for another spin.
originally published on January 28, 2011
The coffee shop mentioned in this article recently closed after 21 years. If you are in possession of the Ansco Shur-Flash that sat on the bookshelf at Mandolin Books & Coffee for more than two decades, let me know.














Jeff,
A pleasant read AND to my delight still online after almost 14 years!
https://www.lomography.com/magazine/57760-ansco-shur-flash-medium-format-box-camera
The original format of your article there has much more connection as images follow and define the text (plus the photos from the Ansco aren't immediately cut off which I admit did annoy me into looking for the original article. I'm greedy and want all of that sweet, sweet 6x9...) I do all my browsing by computer and never by phone so format makes a huge difference for me.
1) What camera did you use to take pictures of the Ansco? Do you even remember? You'd have made an excellent display photographer. I like the grain of the table versus the dimpling of the camera's leatherette and then the metal, patterned paneling on the front around the lens housing (which for some reason reminded me of the ceiling panels at Fawkes Café and Bakery downtown - have you been yet?). Excellent f-stopping :)
2) What's reflecting in the lense? Nonsense, or is someone sitting, levitating almost, with a double lightsaber poised before the ghostly apparition of a gabled cabin?
3) Also, I'm curious what scanner set-up you had access to when writing your articles - I'm assuming something in the Apple ecosphere? Was it a run of the mill printer-scanner AIO or did you have a dedicated blueprint scanner with the slide attachment? Apple users had far less problems but I sorted many a snafu on PC computers for the photographers and graphic designers back in the day.
RIP Mandolin :( Luckily, I know where I can still get the baked goods they had at the till :)